Bernie Hayes
Educational Panel
Bernie Hayes is celebrating 70 years as a print and broadcast journalist, radio and television announcer, columnist, and recording artist and record producer.
A native of Chicago, he has worked at Chicago stations WYNR, WGES, WVON, WMPP, and WSBS with radio pioneers Al Benson, Richard Stamz, Ric Ricardo, McKie Fitzhugh, Norm Spaulding, Herb Kent, E. Rodney Jones, Bill Doc Lee, Pervis Spann, Butterball Crane, and Joe Cobb,
Hayes worked with Sly Stone and others at KSOL in San Francisco, where he initiated the Martin Luther King station breaks that were copied and used across the nation. He arrived in St Louis from Radio Station KSOL in April 1965 as a DJ at Radio Station KATZ. Mr. Hayes held the number one rating as an afternoon soul jock and a midnight jazz announcer.
He has held executive positions at St. Louis radio stations KATZ, KWK, KKSS, KIRL, WESL, KXLW, and KADI.
In 1967, Hayes established the first African American Record Distributorship (Westcott Record Distributors) in St. Louis, supplying area record stores and retail outlets with national and regional recorded music.
Bernie hosted the Soul Brotherhood and Black Circle Hours television dance programs on Channel 30 and was an announcer, weathercaster, and host of Dialing for Dollars at KTVI-Channel 2 (ABC).
In 1980, he started the first Black radio talk show in the St. Louis area.
In 1985, Mr. Hayes accepted a position as a news reporter and producer for WCBI-TV (CBS), Columbus, Mississippi. He returned to St. Louis in 1986.
Mr. Hayes is the former News Director at KWMU, the public broadcasting station at the University of Missouri-St. Louis.
He was also the Midwest Promotions Director for MCA and ABC Record Companies. He is also a former recording artist for Stax Records.
Mr. Hayes is the author of the book The Death of Black Radio , a history of Blacks in the broadcast and music industry.
Mr. Hayes is the Interim Executive Director of the National Blues Museum.
He is the featured character in the full-length movie The Swing Set . He recently appeared in the stage production of UNSUNG.
Mr. Hayes is currently starring in a religious western movie titled The White Rider , which was just recently released.
Mr. Hayes has begun the not-for-profit organization The National Black Radio Hall of Fame , whose mission is to honor and commemorate the achievements, contributions, and triumphs of Soul Radio and the many African American personalities that contributed so much to the industry.
He is a former media professor at Webster University. He is the host of the Bernie Hayes Television Show at CH. 24 KNLC-TV; he is a columnist for the St. Louis American Newspaper, the nation s leading African American Weekly, and he is the former Local Outreach coordinator for The Independent Television Service (A subsidiary of the Corporation for Public Broadcasting).
Mr. Hayes is also the curator of the Don and Heide Wolff Jazz Institute and the National Black Radio Hall of Fame at Harris-Stowe State University.
Mr. Hayes has been inducted into the Wendell Phillips High School Hall of Fame, the Greater St. Louis Association of Black Journalists Hall of Fame, the St. Louis Radio Hall of Fame, the St. Louis Black Radio Hall of Fame, and the STAX Record Company Hall of Fame.
Mr. Hayes has received more than 950 awards for his services in the media industry, including the 2018 Martin Luther King, Jr., Missouri State Commission s Drum Major Award, and seven awards in 2019, five awards in 2020, and in 2021, six awards in 2025 and five awards in 2026, the President's Volunteer Service Award and the National Black Radio Hall of Fame-Chicago Chapter President Emeritus Awards.
He is a veteran of the U.S. Air Force.
Bernie is married to Mrs. Uvee Hayes, a psychological examiner in the St. Louis Public Schools and a nationally recognized and respected recording artist.